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Forums :: Blog World :: James Tanner: Winning Sells, Gimmicks Don't: Coyotes Won't Make Bad Trade For Marketing
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James Tanner
Joined: 12.21.2013

May 2 @ 10:35 AM ET
James Tanner: Winning Sells, Gimmicks Don't: Coyotes Won't Make Bad Trade For Marketing No reason to suspect the Coyotes would ever make a bad hockey trade for marketing purposes.
jmatchett383
Philadelphia Flyers
Location: Newark, DE
Joined: 03.09.2010

May 2 @ 10:41 AM ET
Gimmicks do sometimes work. Mike Fisher is one of the most marketable hometown players in hockey, and the Predators gave up over market value to get him, and it's not because of his on-ice play.
James Tanner
Joined: 12.21.2013

May 2 @ 10:43 AM ET
Gimmicks do sometimes work. Mike Fisher is one of the most marketable hometown players in hockey, and the Predators gave up over market value to get him, and it's not because of his on-ice play.
- jmatchett383


But how many extra tickets is he really selling? Plus, they traded the 21st pick for him. Not many 21st picks end up all that much better than Mike Fisher, so it's a pretty fair trade.

MaximumBone
Edmonton Oilers
Joined: 06.15.2012

May 2 @ 10:54 AM ET
Did you leave out Sergachev from your list of Dmen intentionally because you figure he won't be available at 7 or did you just forget to add him?

This is one thing I never quite understood about people trying to make trades with the Coyotes. The Coyotes can't trade OEL because then they'd be icing one of the worst Ds in the last decade. Stone and Murphy would be the only note-worthy names left and both top out as second pairing guys with less-than-ideal offense.

Was this sparked by the Toronto fans bandying about the #1, Pittsburgh's 1st, and Kadri for OEL, Domi, Strome, and the 7th trade in Augello's thread yesterday?
Garnie
Toronto Maple Leafs
Location: ON
Joined: 11.30.2009

May 2 @ 10:56 AM ET
I agree and love 54-40

Go Leafs Go
Cooshie
Joined: 01.09.2013

May 2 @ 10:58 AM ET
Zona is not trading OEL +
Leafs are not trading their 1st.

Everything else is just noise.
MaximumBone
Edmonton Oilers
Joined: 06.15.2012

May 2 @ 10:59 AM ET
@myself

I just read the remainder of your blog (primarily the bottom section) wherein you state almost word for word what I just said on the rest of Arizona's D. Apologies for the double-up.
Cephalopods
Joined: 10.24.2008

May 2 @ 11:01 AM ET
Zona is not trading OEL +
Leafs are not trading their 1st.

Everything else is just noise.

- Cooshie


I think all of the OEL for 1st overall noise was based on the assumption that Edmonton would get that pick. Still amazed they didnt.
MaximumBone
Edmonton Oilers
Joined: 06.15.2012

May 2 @ 11:03 AM ET
I think all of the OEL for 1st overall noise was based on the assumption that Edmonton would get that pick. Still amazed they didnt.
- Cephalopods

Nah, there was noise on it even after Toronto won the draft lottery.
clintyboy
Toronto Maple Leafs
Location: ...somewhere in time
Joined: 08.17.2011

May 2 @ 11:03 AM ET
Gimmicks do sell INITIALLY, but their staying power rarely lasts...ask Phil Kives. You are so correct James.
Both franchises would be idiotic to entertain trades for what they now have.
The Leafs (and their fan base) has been clamouring for a top-line center for the better part of 15 years now, and FINALLY, we have the ability to draft and develop one.
The Coyotes have the core of a pretty decent forward group and they would be so anti-progressive if they did a three (or four) for one type of deal.
Good blog dude.
James Tanner
Joined: 12.21.2013

May 2 @ 11:09 AM ET
Did you leave out Sergachev from your list of Dmen intentionally because you figure he won't be available at 7 or did you just forget to add him?

This is one thing I never quite understood about people trying to make trades with the Coyotes. The Coyotes can't trade OEL because then they'd be icing one of the worst Ds in the last decade. Stone and Murphy would be the only note-worthy names left and both top out as second pairing guys with less-than-ideal offense.

Was this sparked by the Toronto fans bandying about the #1, Pittsburgh's 1st, and Kadri for OEL, Domi, Strome, and the 7th trade in Augello's thread yesterday?

- MaximumBone


Just forgot to add him. I did not/ would not comment on such a trade proposal.

Maybe the Coyotes could also have the Diamond Backs send Paul Goldschmidt to the Jays as part of that deal?
James Tanner
Joined: 12.21.2013

May 2 @ 11:10 AM ET
Gimmicks do sell INITIALLY, but their staying power rarely lasts...ask Phil Kives. You are so correct James.
Both franchises would be idiotic to entertain trades for what they now have.
The Leafs (and their fan base) has been clamouring for a top-line center for the better part of 15 years now, and FINALLY, we have the ability to draft and develop one.
The Coyotes have the core of a pretty decent forward group and they would be so anti-progressive if they did a three (or four) for one type of deal.
Good blog dude.

- clintyboy


Thank you sir.
jmatchett383
Philadelphia Flyers
Location: Newark, DE
Joined: 03.09.2010

May 2 @ 11:11 AM ET
But how many extra tickets is he really selling? Plus, they traded the 21st pick for him. Not many 21st picks end up all that much better than Mike Fisher, so it's a pretty fair trade.
- James_Tanner


I don't know about their ticket sales, but I did see an unusually high amount of Fisher jerseys at the game I was at down there.

And no, not many 21st picks are better, but it was still an overpayment at the time. Maybe not excessively overpaid, but still an overpayment, basically ensuring they would get him.
LeftCoaster
Location: Valley Of The Sun
Joined: 07.03.2009

May 2 @ 11:16 AM ET
Picking in that 7 hole should set them up nicely to take the best defenceman available. With their second first round pick they should also be able to get another good dman.

One would think.
Roadrunner75
Seattle Kraken
Location: ON
Joined: 03.01.2013

May 2 @ 11:19 AM ET
Have to say I agree there. There won't be a trade like that happening at all. It makes no sense whatsoever for either team involved.

Gimmicks are add on stuff, not something you build a franchise on and have to agree the guys running things know that. You might get a gimmick that could boost a game or two ticket sales but it is not a long term strategy.

I think a lot of the problem for the Yotes is getting fans out to that arena. Location is a bugger, but more I think the problem is the constant year after year offseason drama. People have come to expect it now and that apathy has set in too. It does nothing for the team trying to build a sponsor base let alone a fanbase and draw people out to said arena.

Media needs to stop flogging the dead horse and what will be will be. Just report the news as it happens, don't sensationalize it, don't spin it and guess what might happen etc.

There's some good young pieces coming up and they have to market and build with what they have, not worry if the local boy is on the team or not. Win and nobody cares where you are from!
jochfr
Buffalo Sabres
Location: Nashville , TN
Joined: 07.11.2009

May 2 @ 11:25 AM ET
I don't know about their ticket sales, but I did see an unusually high amount of Fisher jerseys at the game I was at down there.

And no, not many 21st picks are better, but it was still an overpayment at the time. Maybe not excessively overpaid, but still an overpayment, basically ensuring they would get him.

- jmatchett383

Who was picked at 21? Honestly I don't know... Apparently it worked out and that's all that matters, imo.

Edit: Did some research on my own.

With the 21st pick in 2011, Ottawa selected forward Stefan Noesen.
As far as the conditional pick, they chose Jarrod Maidens in the 3rd round of 2012.

twiztedmike
Toronto Maple Leafs
Joined: 10.06.2007

May 2 @ 11:27 AM ET
Time and time again James you prove with your blogging skills that you truly are the smartest and most capable candidate to be the next GM of the Coyotes

Good work!!
jochfr
Buffalo Sabres
Location: Nashville , TN
Joined: 07.11.2009

May 2 @ 11:31 AM ET
Time and time again James you prove with your blogging skills that you truly are the smartest and most capable candidate to be the next GM of the Coyotes

Good work!!

- twiztedmike

Agreed
LeftCoaster
Location: Valley Of The Sun
Joined: 07.03.2009

May 2 @ 11:31 AM ET
Time and time again James you prove with your blogging skills that you truly are the smartest and most capable candidate to be the next GM of the Coyotes

Good work!!

- twiztedmike

I sense sarcasm
James Tanner
Joined: 12.21.2013

May 2 @ 11:35 AM ET
I sense sarcasm
- LeftCoaster


Not me!! Thanks my man!!!
hunglikeapuck
Montreal Canadiens
Location: Punta Cana
Joined: 07.14.2009

May 2 @ 11:41 AM ET
This blog stinks.
Go habs go!!
HamiltonHawk
Chicago Blackhawks
Joined: 11.13.2015

May 2 @ 11:48 AM ET
Good write up, no way Leafs trade pick and no way Arizona offers what has been reported.
to 54-40
How about some Pursuit of Happiness
James Tanner
Joined: 12.21.2013

May 2 @ 11:52 AM ET
Good write up, no way Leafs trade pick and no way Arizona offers what has been reported.
to 54-40
How about some Pursuit of Happiness

- HamiltonHawk


I can arrange that.
djamon
Toronto Maple Leafs
Location: Victoria, BC
Joined: 05.27.2013

May 2 @ 12:05 PM ET
James Tanner: Winning Sells, Gimmicks Don't: Coyotes Won't Make Bad Trade For Marketing
No reason to suspect the Coyotes would ever make a bad hockey trade for marketing purposes.

- James_Tanner


I'm sorry James. But the Coyotes have had good teams in the past who had terrible attendance. Winning isn't enough in this market...nothing may be, short of getting a downtown arena.

But having an actual homegrown star would help, there's no disputing this. This may be a situation where the Coyotes make a trade that makes the team worse but the attendance better and they consider it a huge success.
Njuice
Toronto Maple Leafs
Location: ON
Joined: 06.21.2013

May 2 @ 12:09 PM ET
A home town player in a non t traditional market does create hype. Remember when Brett Lawrie was the best baseball player ever! Well he did deliver Donaldson so i guess...

Anyway, the trades proposed are stupid. Strome, a B prospect and draft picks not in round 1 would be something Arizona would consider. But the Leafs would never do it.

There is no trade that makes sense for both teams but media outlets have to talk hockey 24/7/365. That is why do much BS comes out of their mouths.

I could fart a better broadcast than Rogers cuz essentially that's exactly what they are talking out of 90% of the time.
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